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Individuals in B2B Marketing

MARIA (ABO AKADEMI UNIVERSITY, Finland.) Ivanova-Gongne ; Lasse (LAB University of Applied Sciences, Finland) Torkkeli ; Nikolina (Abo Akademi University, Finland) Koporcic ; Wilhelm Barner-R?smussen

Reeks: Routledge Studies in Marketing

ISBN: 9781032482200 | Hardcover

This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.... Meer informatie

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